View my LinkedIn Profile here.

Selected Work:

Education:

  • MFA - Fiction, Texas State University

  • Master of Arts — Journalism (Studio 20), NYU

  • Bachelor of Science — Family & Consumer Science - Texas State University

Awards and Certifications:

  • Webby Award Winner, WSJ Mobile App (2018)

  • SXSW Interactive Innovation Awards Finalist, Student (2016)

    • whatishome.nyc

  • Certified Scrum Product Owner (2018)

  • Data Science - General Assembly (2019)

  • Javascript Development - General Assembly (2018)

Skills:

  • reporting, writing and editing

  • strategy and product roadmap development

  • graphic and product design

  • data analysis

  • strong foundation in front-end web development

  • experience with data journalism fundamentals using python and d3

  • DSLR photography and video shooting

  • audio editing

Tools:

  • Adobe Illustrator

  • Adobe Premiere Pro

  • Adobe Audition

  • Adobe Analytics (Omniture)

  • Heap Analytics

  • Sketch

  • Github

  • Excel/Google Sheets

  • Campaign Monitor

  • Jira

 

Job Experience

Sr. Content Designer, Purchase Growth - Atlassian

May 2022 - Present

  • Content craft lead for purchase growth — crafting standards and guidelines for all content in this space

  • Leading purchase growth content research, like highlight testing and card sorting

Sr. Product & UX Manager, Mobile | Audience & Engagement - Axios

August 2020 - April 2022

  • Led mobile product/UX from Aug 2020 - November 2021

  • Currently leading Audience & Engagement team across mobile, site and internal tools

Sr. Product & UX Manager, Data & Insights - Bazaarvoice

2019-2020

• Craft product vision and set roadmap for data products

• Led content strategy for a new, freemium product, Insights, and helped craft all technical and consumer-facing documentation

• Modeled the complex informational architecture and worked closely with data scientists in taxonomy and labeling throughout the application

• Perform competitive analysis, develop product positioning and messaging and create pricing models to meet revenue goals

• Led UX research by building out project plan, interviewing users, interviewing stakeholders, conducting data analysis and conducting diary studies with five users. From the early research, I built out wireframes and did some usability research with users. I also created a user journey map for the ideal user experience, as the product had not yet launched.

• Build data and analytics strategy focused on growth and retention

• Lead team of engineers, data scientists, marketers, sales and customer service through product development cycles and marketing campaigns

• Develop business cases and secure executive approval for investment

• Build demand generation materials for new product launches via email, webinars, e-books, social media and roadshows in order to reach new audiences

• Ensure that internal, cross-functional teams are prepared to support and drive adoption of new releases

Product & UX Lead, Mobile - The Wall Street Journal

2017-2019

• Drive product vision and strategy across the organization

• Created content strategy for the mobile app and led microcopy audit throughout the iPhone and iPad apps

• Built out internal documentation and collaborated closely with a cross-functional team on new projects

• Ensure our journalism efforts are supported by mobile products and ensure internal systems aided day-to-day editorial work

• Create marketing campaigns to drive adoption and decrease subscription churn, such as the “More News, Easier to Use’ campaign to promote adding newswires into the WSJ App that ran ads in the paper, in our newsletters and in NYC subway ads

• Analyze data on product launches, user behavior, demographics and newsroom content in order to provide reports to stakeholders and identify opportunities for new investment or improvement

• Facilitate design thinking workshops with cross-functional groups in order to ideate solutions to solve audience pain points and drive innovation

Editor - The Wall Street Journal

2016-2017

• Editor and curator for WSJ mobile app & iPad edition

• Project manager & strategy development for Apple News

• Redesigned and built a WSJ. Magazine experience for iPad

• Creator and editor of 'Weekend Reads'  on WSJ app and WSJ.com

• Hosted UX 101 workshops for the mobile team

Strategy Fellow - The Wall Street Journal

2015

My fellow project centered around creating context and background for the news using a tool I created named Accordion. 

I hypothesized that there was a better way for news companies to give the value of background to a user right in an article. And thus, Accordion was born. The concept was an in-line tool that expands and collapses with extra info for readers to digest while reading a story. The idea was that the background was there when they needed it, without having to leave the page or search on their own.

Editorial Fellow - The Texas Standard, KUT

2015

I wrote blog posts, edited audio, interviewed guests, pitched ideas, researched leads and even produced a few of my own stories. Texas stories are near and dear to my heart. This is my favorite one.

Engaging Millennials Project Manager - The Guardian US + NYU

2015

During the Spring of 2015, I worked on a project with The Guardian US on how to better engage the millennial generation. 

I first aided their technology vertical on creating a social strategy for Twitter and Facebook that was millennial friendly. I conducted research on the best language for engagement, photos and video and competitor strategy. I also worked with their video editor on how to utilize Vine to connect with a younger audience and create a community on mobile.

Agile in the Newsroom Research Lead - Storyful + NYU

2014

Studio 20 teamed up with Storyful to answer this question: what does it take to create a more agile newsroom? 

We produced a 25 page report full of expert and employee interviews. We found out a lot of stuff and recommended a few things, like how important it is for everyone to be on the same sharing tool (like Slack) and to find ways to release from the "hamster wheel."

Culture Writer Intern - Mashable

2014-2015

This was the heyday of listicles and writing about “viral content” so yes I wrote about Game of Thrones, DIY projects and Vines. (Remember Vine?) Clips here: https://mashable.com/author/jacqui-devaney/

Austin Women’s Magazine - Editorial Intern & Freelancer

At Austin Woman Magazine, I had the opportunity to write a myriad of articles featuring photography, fashion, local events, books and entrepreneurs. see more +

I contributed to Austin Women's Magazine and ATX Man Magazine and was also a regular contributor to each publication's website. This is where I got started in journalism. Without my editors there, Deb and Molly, I wouldn't be where I am today.

Want to hear more about the WSJ iPad refresh and the SXSW nominated project What is Home?

Click here